Senior Marketing Specialist at Polaris Digitech Limited

Responsibilities:-

• Develop and execute comprehensive digital marketing strategies to achieve company objectives, including brand awareness, lead generation and customer acquisition. 
• Manage all aspects of digital marketing campaigns, Including but not limited to SEO,SEM,email marketing, social media marketing and display advertising. 
• Analyse campaign performance metrics and KPIs to track and optimize campaign effectiveness, ensuring ROI and continuous improvement. 
• Conduct market research and competitor analysis to identify trends, opportunities and best practices in the industry. 
• Collaborate with cross-functional teams including software & technical to align digital marketing efforts with overall business goals .

Requirements:-

• Bachelors degree in Marketing, communications, Business Administration or related field. Background in GIS is and added advantage. 
• Minimum of 3 years of experience in digital marketing and technology marketing, preferably in a technology focused company .
• Proficiency in digital marketing analytics tools, such as Google Analytics, Adobe Analytics or similar platforms. 
• Relevant certifications in digital marketing are desirable.