Area Sales Manager at United Bank for Africa Plc (UBA)


Job Description / Responsibility

The Area Sales Manager is responsible for driving sales of bank’s retail products (as approved) and ensures consistent, profitable growth in sales count and volumes through area business development; planning, deployment and management of sales personnel (Personal Banking Profit Centre managers PCM/DSEs).

The ASM also identifies market opportunities, drives strategies and action plans to improve short- and long-term sales/earnings for the area of coverage.


Drives sales of bank’s retail products to ensure achievement of area product sales and volume budgets

Coordinates activities of Personal Banking Profit center managers (PCMs) posted to their areas to achieve the sales targets of the bank

Sets business objectives for the Direct Sales Executives

Develops coordinated strategies for cluster market penetration to achieve set targets

Drives conceptualization and execution of market storms as a key driver of sales

Accountable for all product sales metrics as applicable.

Closely coordinates sales activities with the branches and areas to ensure maximum impact of sales activities.

Market Research:

Conducts regular competitive analysis via market feedback to compare offerings with competition

Performs regular market scanning to provide feedback to product/segment managers on opportunities for product and service improvements.

PCM/DSE Performance Management:

Reviews and maintains daily activity reports of the Personal Banking Profit Centre Managers, and Direct Sales Executives, ensuring their daily tasks feed into the overall objective to achieve the budget numbers

Ensures that new/redeployed DSE are provided with the support required to work ID cards, etc.

Daily, weekly & monthly performance assessment of PCM/DSEs.

Conducts periodic (weekly & quarterly) training for PCM/DSEs on the bank’s policies, procedures, products & services

Ensures MIS maintenance is carried out daily and liaises with Profit Centre Managers (PCM) to ensure that accounts introduced by DSEs are ceded to the branches after twelve months.

Monitors overhead expenses ensuring costs are kept within budget.

Engagement with Branches, Product Managers, Segment Managers & Areas:

Timely & regular provision of relevant market feedback to the product teams, areas & branches, providing appropriate recommendations to improve offerings.

Working with branches/areas to execute market storms & cluster marketing.

Human Resources:

Assists Head, Direct Sales (in liaison with HCM) to implement effective people management and execute recruitment strategies for DSEs.

Ensure that new/redeployed staff are provided with the support required to work.

Ensures adequate training of PCMs and DSEs on any newly developed product and services.

Educational Requirements

    Masters or other professional qualifications will be an added advantage.

Experience Requirements

    A minimum of 5 years relevant experience in sales and marketing;

Additional Job Requirements

    We are looking to employ a driven and experienced area sales manager to increase sales within an assigned territory and guide a team of Profit center managers and Direct Sales Executives (DSE).

    The ideal candidate must be located in either Enugu, Ebonyi and Umuahia, must be committed to driving sales and adept at managing a sales team Skills Required:

    Good project and time management skills - ability to multi task.

    Attention to detail

    Goal oriented

    Strong analytical and Numeracy skills

    Ability to work under pressure

    Management and Leadership knowledge and experience

    Being proactive and innovative - problem solving, new ways of doing things, change agent.

    Knowledge Required:

    Extensive Knowledge of the bank’s policies & procedures.

    Good knowledge of the retail space (Clusters).

    Good leadership abilities.

    Knowledge of business and management principles.

Company Information
UBA Address : 57 Marina, Lagos Island , Lagos , Nigeria Web : Website

Job Summary

  • Category : Sales
  • Posted on : 13 Sep 2021
  • Job Type : Full Time
  • No. of Vacancies : 1
  • Employer : UBA
  • Experience : 0
  • Salary : Negotiable
  • Location : South East
  • Application Deadline : 15 Sep 2021

Read this before applying

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Interested and qualified candidates should click apply on the company's website to apply

Locations:- Enugu / Ebonyi / Umuahia

Job Source:

Print at: 21 Sep, 2021 02:39 am

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