Content Marketer at the Concept Group - Lagos

The Concept Group

Job Description / Responsibility

Develop, integrate and oversee all marketing content initiatives, both internal and external, across multiple platforms and formats to attract customers, drive sales, engagement, retention, leads and positive customer behavior.

Conduct ongoing usability tests to gauge content effectiveness. Gathering data and handling analytics and making recommendations based on those results.

Leveraging market data to develop content themes/topics and execute a plan to develop our brand positioning and service offerings; supporting our point of view and educating customers, thus leading to a positive disposition in critical behavioral metrics.

Making sure the campaign meets the objectives while remaining within budget.

Measuring the results of marketing activity to inform future content marketing campaigns.


Basic SEO understanding, content categorization and structure, content development, distribution and measurement; ensuring all content is on-brand and consistent in terms of style, tone of voice and quality.

Ensuring all content is optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person. This is to be done for each buyer persona within our target audience categorization

Assist in the management of both on-page SEO and off-page SEO analysis and execution; improving organic search engine performance and setting goals based on click-through rates, conversions, and traffic.

Alert and keep the Marketing Communications Manager and business up to date on the latest SEO trends and changes on key search engines.

Functional editorial calendar and content development workflows must be filled and managed.

Conducting periodic competitive audits.

Research and Analytics:

Conduct research and develop an understanding of the business’s industry, the business/product’s unique value proposition, and its product’s market differentiators.

Conducts extensive research on the challenges and priorities of the business’s consumers and prospective consumers; aligning marketing content strategies with consumer needs.

Understand how the business/product’s inbound marketing activity translates into consumers, thus refining content marketing processes of turning in and reaching new consumers.

Identify core objectives for the content and develop metrics and methods for measuring and reporting on the effectiveness of the content

Prepare reports and result-finding presentations on the performance and engagement of that content, which is to be sent to the Marketing Communications Manager at the end of each week.

Collaboration and Support:

Collaboration with all creative resources including designers, social media executives, digital marketers, SEO growth specialists and other departmental personnel.

Other Duties: Perform other duties as delegated by the Marketing Communications Manager.

Educational Requirements

    B.Sc / BA in Marketing, English, Journalism or related field

Experience Requirements

    Minimum of 3 years working experience;

    Experience in producing copy for digital, print and broadcast channels.

Additional Job Requirements

    Demonstrated success in managing a business social media presence

    Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, Communicator and Outlook

    Exceptional skill with the nuances of writing across several media formats.

    A solid understanding of SEO concepts is preferred. Up-to-date with the latest trends, technologies and best practices in online/digital marketing and measurement.

Company Information
The Concept Group Address : No. 32 Montgomery Road, Sabo-Yaba, Nigeria , Lagos , Nigeria Web : Website

Job Summary

The Concept Group
  • Category : Content Management
  • Posted on : 12 Sep 2022
  • Job Type : Full Time
  • No. of Vacancies : 1
  • Employer : The Concept Group
  • Experience : 2.2
  • Salary : Negotiable
  • Location : Lagos
  • Application Deadline : 03 Oct 2022

Read this before applying

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Interested and qualified candidates should send their CVs to: [email protected] using the Job Title as the subject of the mail

If you have any concerns about this job then please report it to our Customer Service team.

Job Source:

Print at: 27 Nov, 2022 03:21 pm

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