Job Description / Responsibility

Responsible for developing creative concepts and content for a number of online and offline promotional channels to ensure all messages are bold, strategic, timely, and on-brand.

Execute online promotional tactics in support of marketing, communications, and outreach strategies, including video-sharing.

Responsible for creating innovative content for the company's website and developing strategic content on all social media platforms.

Develop creative new ideas to integrate online initiatives with the company's other communications channels.

Work with the Business Development Manager to define the theme and content for major promotional campaigns.

Develop e-newsletter and other promotional emails.

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns

Design, build and maintain the company's social media presence

Measure and report performance of all digital marketing campaigns, and assess against goals

Identify trends and insights, and optimize spending and performance based on the insight

Work with the team to brainstorm new and creative growth strategies.

Collaborate with internal teams to create landing pages and optimize the user experience.

Optimize content for the website and social media platform.

Educational Requirements

Bachelor's Degree with a concentration in Marketing, Journalism/Media, Communications, Business, or any other related field.

Experience Requirements

Minimum 3 to 5 years of professional experience working with online social networks and producing creative content in support of marketing initiatives.

Additional Job Requirements

Exemplary verbal, communication, and written communications skills (including experience proofreading).

Excellent interpersonal skills, including the ability to work effectively with a broad range of people and positions.

Ability to combine creativity with strategic thinking and effective project management.

Qualitative results using the following social media channels: Facebook, Twitter, Youtube, Instagram, FourSquare, and LinkedIn.

Proven ability to meet deadlines and successfully manage multiple projects simultaneously

Strong work ethic, detail-oriented.

Ability to take action quickly and think creatively.

In-depth knowledge of SEO, website optimization, best practices, and website analytics.

Excellent Team player.