Growth Marketing Manager, Merchant Acquiring at Interswitch Group

Interswitch Group

Job Description / Responsibility

The primary purpose is to drive the execution of our growth marketing strategies for products and services

The incumbent of this role will be responsible for running experiments across the funnel, improving customer acquisition, conversion rate, and working cross-department to collaborate on new initiatives

It requires building and scaling measurable marketing results through multiple channels, and using systematic ways to test experiments and can generate innovative ideas to increase sales

As a growth marketing manager, your job is to find the channels and strategies to drive growth and increase revenue

The Growth Marketing Manager should be obsessed with tracking performance and have the data to prove what’s working and what isn’t

Ultimately, you should be able to find new and innovative ways to increase revenue and meet business objectives.

Work with cross-functional team (Product, Business, Brand Marketing and Content) to establish growth strategies to support revenue goals

Create, manage and experiment with new user acquisition campaigns, and optimize the funnel

Develop and execute go-to-market strategy and execution of product launches for the product portfolio

Responsible for developing sound commercial argument paper (motivation documents) with a clear objective, key initiatives, return on marketing projection, and budget to support growth marketing measures such as customer acquisition, customer retention and transaction growth

Responsible for creating, testing and refining compelling value propositions for customers

Work closely with the product management team to identify market opportunities and define market-leading products

Market intelligence - be the expert on our customers, who are they, how they buy and their key buying criteria

Demonstrate deep understanding of competitors, channels and routes to market

Understand the competitive landscape - be an expert on our competition and how they are positioned

Analyse data to monitor revenue performance and uncover areas for improvement

Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows

Prepare and present recommendations, reports, and findings from experimental data all the way up to the executive level

Support the development of content required for campaign deliverables (landing pages, product videos, newsletters, battle cards, etc) through internal and/or partner resources.

Educational Requirements

    A good First Degree from a reputable institution

Experience Requirements

    7+ years’ experience in Growth Marketing, Digital Marketing, Product Marketing

    Experience in Payments, Fintech, eCommerce, B2C or B2B2C a plus

    Knowledge of Google Analytics, Email Marketing, Performance Marketing, Excel

    Prior experience in performance marketing and running structured growth experiments

Additional Job Requirements

    Professional Qualification(s): Relevant professional qualification will be an added advantage

    Analytical and metrics-driven

    Excellent written and verbal communications skills and strong presentation skills

    Self-starter with the ability to manage several projects in a fast-paced environment.

Company Information
Interswitch Group Address : Interswitch Group House , Lagos , Nigeria Web : Website

Job Summary

Interswitch Group
  • Category : Sales & Marketing
  • Posted on : 15 Jun 2021
  • Job Type : Full Time
  • No. of Vacancies : 1
  • Employer : Interswitch Group
  • Experience : 0
  • Salary : Negotiable
  • Location : Lagos
  • Application Deadline : 22 Jun 2021

Read this before applying

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Interested and qualified candidates should click apply on the company's website to apply

Job Source:

Print at: 04 Aug, 2021 06:38 am

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