Senior Manager - Marketing (Corporate Communications) at a Leading Fintech Firm - Contec Global Group


Job Description / Responsibility

The Senior Manager - Marketing (Corporate Communications) is responsible for the company’s brand, its positioning, designing and presentation to consumers, helping shape communication and translating brand elements into plans and go-to-market strategies.

Understand and define target consumers by maintaining brand and campaign-specific research, including consumer insights, consumer segmentation and attitudinal studies that help shape the marketing strategy, mix and campaign plans.

Develop and maintain a clear brand strategy that cascades throughout marketing, communications and channels, ensuring quality, consistency and delivery of the Brand’s purpose and positioning.

Monitor key brand and customer performance metrics monthly and annually, reporting to the COO and other stakeholders on the performance of brand marketing initiatives.

Lead, manage, motivate and develop the Brand team.

Support the delivery of the annual marketing plan including strategy, objectives and associated activities for the FINTECH Brand.

Provide inputs to briefing, development and execution of the integrated consumer and channel marketing plans, and specifically all consumer-facing communications including brand creative.

Assist the strategic development of all communications with the support of agency partners and internal teams to deliver high-quality campaigns.

Create and shape content that will help to drive a reappraisal of the brand, its products and connection to the people

Educational Requirements

    Graduate, MBA qualification will be given preference

Experience Requirements

    6+ years working experience in a FINTECH

Additional Job Requirements

    A prior role as a Marketing and Corporate Communications Manager is required.

Company Information
CONTEC GLOBAL INFOTECH Address : 7A Ruxton Road, Ikoyi, Lagos , LAGOS , NIGERIA Web : Website

Job Summary

  • Category : Sales & Marketing
  • Posted on : 17 Jun 2021
  • Job Type : Full Time
  • No. of Vacancies : 1
  • Experience : 0
  • Salary : Negotiable
  • Location : Lagos
  • Application Deadline : 23 Jun 2021

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Interested and qualified candidates should click apply on the company's website to apply

Job Source:

Print at: 04 Aug, 2021 06:33 am

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