Brand and Communications Officer at Credit Registry

JOB DESCRIPTION

As our Branding and Communications Officer, your duties include but are not limited to the following;

Public Relations

Plan publicity strategies and campaigns to promote the company’s brand image
Organize and attend promotional events such as press conferences, exhibitions, tours, etc
Write and produce presentations, keynote speeches, and press releases
Seek opportunities for partnerships, awards and recognition
Track media coverage and industry trends
Address inquiries from customers, media, and other stakeholders
Collaborate and maintain good relationships with agencies and other vendor partners
Submit Public Relations report to management

Social Media Strategy

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Instrument conversion points and optimize user funnels
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Content Writing

Research on industry-related topics
Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
Develop content and post bi-monthly blog articles
Develop monthly social media content calendar
Write engaging copy in order to attract potential consumers, build brand loyalty and brand love
Identify customers’ needs and gaps in existing content and recommend new topics
Stay up to date on industry trends to support content development

REQUIREMENTS