What we do at KADICK is to consistently seek for avenues to put what we call “winning a share of the mind” ahead of the profits. This means that while the company must make profits to be sustainable, it must ensure a win-win for all the stakeholders in the process. However, we believe one does not come without the other. We are convinced that we can only create value when we focus on sustainability (people, planet, profit) on behalf of the stakeholders.
Owing to these ideals, we do not see our business as a distribution of airtime, selling data, phones, sim packs and so on, but rather as an opportunity for collaborative engagement leading to a mutually beneficial relationship involving/between our customers, employees and shareholders.
This approach creates passion of purpose and helps us to operate guided by a vision of service that takes into account all stakeholders.