Primera Africa Finance Group is a financial services firm that provides a range of services to clients across the African continent. Our goal is to provide bespoke financial solutions, in the most professional and efficient manner to meet our clients' individual needs.<br />
Such ambition requires the ability to understand the various peculiar needs of our clients, in the context of their local environments, with the ability to provide the simplest solutions to the most complex problems. Our continued quest for innovative solutions for our clients ensures they keep up with the ever-evolving financial markets.<br />
We operate in four major business areas: Securities Trading, Financial Advisory, Principal Investments and Consumer Finance. Based on our people's global experience and local knowledge, we are able to deliver the most advanced financial solutions, keeping in perspective the local nuances peculiar to each market to ensure our clients receive superior advice. Overall, each client benefits from our dedication to excellence, entrepreneurial thinking and long-term commitment to service.

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