To attain our strategic intent of becoming a leading (top 2) full serviced West African Insurance Company by 2019, we streamlined our Sales and distribution division into 5 groups. 
Our Sales and Distribution Division is responsive, innovative, and committed to delivering on Wapic’ s promises to our clients. Our Sales business lines are: 
 
Large corporates 
Public sector 
Financial Institutions 
Retail Sales and Distribution 
High Net-worth Individuals 
Our underlining business model and strategy are our source of differentiation. Across each of these business lines our strategy will ensure that we continue to build on our strengths as we: 
 
Focus on the customer is at the center of our business 
Operationalize excellence and deliver quality products and service at customer friendly rates 
Transform into a multi-channel distribution insurance company 
Deploy risk management expertise to serve and support customers 
Offer underwriting services to a wide segment of the economy given our increased financial capacity.

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